|By Elizabeth White||
|July 7, 2010 03:01 AM EDT||
Meet the hard drive evolved: the Hitachi LifeStudio external hard drive family. During the last decade, external hard drives have offered little beyond design changes and simple storage and backup. With the new LifeStudio family, launched today by Hitachi Global Storage Technologies (Hitachi GST), the company is breaking through the long-established confines of the category and delivering an external drive that combines highly reliable storage and new levels of data protection with content organization, management, socialization and navigation for both local and online content.
The LifeStudio family, offered in both portable and desktop models, creates an unprecedented solution that seamlessly pulls in, organizes and protects consumers’ priceless stored digital content – photos, videos, music and documents – and unifies them with online digital content from social networks such as Facebook and photo sites such as Flickr and Picasa Web Albums. These important digital memories are laid out on a stunning 3D visual wall, instead of in random and hard-to-find files and folders, creating a comprehensive and organized catalog of the user’s digital life. Redefining backup, consumers receive the benefits of both local and cloud backup within one single application, making it easy to view, download, and share protected cloud content from any web browser, anywhere.
“Our LifeStudio drive starts where others stop,” said Mike Williams, vice president and general manager, Branded Business for Hitachi GST. “These drives aren’t just about interfaces and capacity, or backup. While these elements are important in an external storage solution, the value comes in creating lifestyle solutions that become part of the way we organize and relive digital memories. Our LifeStudio solution connects consumers to their online and local content in a more intimate way than ever before. For the first time, consumers truly have an integrated experience – one solution to find, view, protect and relive their digital memories. This is a huge milestone for our category.”
"Personal storage solutions have become an integral part of a consumer's digital life in terms of providing simple storage and backup," says Liz Conner, senior research analyst at IDC. "Pushing these boundaries, Hitachi's new LifeStudio drive brings an innovative approach to the market, addressing how consumers organize, navigate and relive digital memories, seamlessly across multiple digital devices and online sites. Coupled with Hitachi’s local and cloud backup strategy, end users truly have an all-in-one solution to help manage their digital life.”
Automatic Organization and Easy Sharing on a Stunning 3D Wall
Today it’s not just early adopters using external drives to store and protect their digital lives — it’s a huge segment of the population that are deeply connected to the content they create, collect and share. Hitachi research has shown that organization is one of the most frustrating components of a consumer’s digital life. Often hectic lifestyles lead to a lack of time spent organizing the growing amount of digital content received daily. What’s left is a random storage process, which multiplies a user’s frustration when trying to backup, share, find and relieve memories. Additionally, much of what consumers’ value from a content perspective is online and socialized on dozens or hundreds of sites. Hitachi is cleaning up the “digital mess” with the LifeStudio family of drives because, in the end, it’s about content – protecting it, reliving it and sharing it.
After a quick install of the software, the drive’s innovative technology instantly kicks in. Your content – photos, videos, music and documents stored on your computer, any connected USB storage device or online sites such as Facebook, Flickr and Picasa Web Albums – automatically begins to appear in chronological order on your stunning 3D wall. Music is organized by artist or album. Now all of your most precious digital content is easily available at your finger tips. No more searching through files and folders.
Revolutionizing the way consumers protect their content, the Hitachi LifeStudio drive is the first to provide local and online cloud backup integrated into one single solution, within one install process. The LifeStudio application gives users multiple ways to easily protect their digital content on site or in the cloud. Every customer receives 3GB of online storage for free and for more storage there is an option to upgrade to a quarter of a terabyte (250GB) for only $49 per year, which includes multiple computer protection.
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