|By Marketwired .||
|July 8, 2007 11:29 PM EDT||
SAN JOSE, CA -- (MARKET WIRE) -- 07/08/07 -- Three Girls Media & Marketing Inc. (www.ThreeGirlsMedia.com), the only Public Relations Agency in the nation to guarantee editorial media coverage to its clients, today announced their educational Webinar series for Small Businesses: "PR 101: Learn to Do-It-Yourself with Confidence."
The 4-part series was designed and is being taught by Three Girls' CEO, Erika M. Taylor, who enjoyed an 18-year career in broadcasting before embarking on a successful PR career, culminating in the founding of her own agency, Three Girls, two years ago. Webinar #2 of the series takes place this week, July 12th 12-1pm or 14th 10-11am.
"Small Businesses are often the companies who need Public Relations the most, and can least afford it," said Ms. Taylor. "There is no shortage of terrible PR advice from so-called experts who believe a press release is the answer to everything. I wanted to provide businesses with solid, insider media knowledge giving them the necessary tools to promote themselves the right way, avoiding wasted time, money and not annoying journalists in the process."
"As a proficient media presentation about PR, we were frankly impressed," said Cheryl A. Magill of CornerStone Realtors, who participated in the Series' first session in June.
The "PR 101: Do-It-Yourself with Confidence" Webinar series, sponsored by Web Meet Live (www.WebMeetLive.com), a specialist in Internet communication and marketing solutions, covers a wide range of topics including:
Webinar #1 THE BASICS - WHAT IS EDITORIAL COVERAGE? (Available on CD only)
-- Ads vs. PR - The Pros, Cons, and What to Expect from Each; What is the Media?; What is News?; What the Media Wants in a Story or Feature; What is Your News, What is NOT
Webinar #2 HOW TO PREPARE FOR PRESS ATTENTION
-- First Impressions are Last Impressions - Make Yours Count!; Branding - Creating a Consistent Message for the Media; Setting Expectations; Does Coverage = Sales?
Thurs. July 12th 12-1pm OR Sat. July 14th 10-11am PDT
Webinar #3 HOW TO APPROACH THE MEDIA
-- Which Media Outlets Should You Target?; Who is the Right Contact at Different Outlets?; Which Information Press Wants, How Much of It and When to Send It
Thurs. August 9th 12-1pm OR Sat. August 11th 10-11am PDT
Webinar #4 GOT PRESS? NOW WHAT? LEVERAGING COVERAGE INTO THE FUTURE
-- Tips to Keep Reporters Remembering You; How to Determine the Real ROI (Return on Investment) of PR; Long-Term Benefits of Media Placements; 5 Ways to Promote Your Coverage once it Appears
Thurs. Sept 13th 12-1pm OR Sat. Sept 15th 10-11am PDT
Purchase LIVE Series for $350 or Individual Sessions for $99 or CDs $35 additional. REGISTER: Call or email Stacy Lynne at 408-929-8068 or firstname.lastname@example.org. Visa and MC accepted.
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